Gold for Visible Results
at 2004 ADMA Awards

Dymocks & Visible Results won ADMA Gold for their innovative Dymocks 'Booklover' loyalty program at the 2004 Australian Direct Marketing Awards.

Booklover Program – Judged Best CRM Loyalty Program

The award was the first ever Gold issued in the Loyalty-CRM category.

The ADMA (Australian Direct Marketing Association) awards, held annually, are Australia's premier recognition of achievement within the bourgeoning direct marketing field. Of the 62 Awards given across all categories, only five were Gold.

The Booklover Program, launched in July 2001, formed an integral part of Dymocks' marketing strategy and has been a key factor in Dymocks' strong market share gains in the face of international brand incursions and aggressive local competition.

Visible Results Unique Re-writable GraphiCard™ Technology is the Key

Julie Hutton, Loyalty Manager at Dymocks, who nominated the program for the award said,

“Booklover is a fantastic consumer program for our business, allowing Dymocks to identify, profile and communicate with its best customers, relevantly. The unique re-writable GraphiCard™ technology and end-to-end solution provided by Visible Results allows us to do this effectively.”

Industry Recognition Confirms Value of Visible Results Solutions

Mark Pullen, the General Manager of Visible Results, was delighted with the industry recognition.

"Booklover has been an extremely successful program for Dymocks, and we are thrilled to receive this award. We are particularly proud of the positive results that it has delivered to Dymocks and its Franchise Owners."

Commenting on the awards, Visible Results founder and President Michael Whittaker stated,

"Dymocks were our foundation customer in Australia so we are extremely proud that the Booklover program achieved this honour – one of only 5 Gold ADMA awards across roughly 60 categories - against strong competition. With the program entering its 4th year, the award demonstrates how a well implemented program has longevity and relevance in the competitive specialty retail market.