Loyalty Solutions  > Services > Loyalty Consulting

Loyalty Consulting

Our clients have told us the most challenging aspect of approaching loyalty was determining if it would work for their business and if so, how they should approach it.

Many people are familiar with what a loyalty program is – 80% of households in the US and a similar number in the UK own at least one loyalty card – but few executives appreciate the strategy behind their implementation or understand what makes one program more effective than another.

Visible Results has nearly a decade of specialist loyalty marketing and CRM experience and understands just what structure and strategy separates the best programs from the less effective

Sometimes we cringe; other times we marvel – such is the array of relationship marketing initiatives some organizations put to market. Visible Results however takes pride in the accolades we receive for the award-winning programs we’ve developed with our clients – a process that in all cases commenced with a thorough analysis of market and opportunity.

We balance analytical with qualitative approaches that don’t alienate you, your staff or your customers

Visible Results’ loyalty consulting practitioners work with companies across all industry sectors to frame the issues, define the right questions, and gather the salient data.

In reaching our conclusions and formulating dependable counsel, we apply our robust analytical toolkit and look into the numbers to reveal value potential. Our approach progresses clients through a thorough examination of dimensions both internal and external, draws substantially on our own experience and state-of-the-art knowledge, and delivers a pragmatic and detailed recommendation as to how – or indeed whether – to pursue a loyalty marketing program.

It’s a fact-based methodology that differentiates our organization.

Visible Results helps organizations determine what form of loyalty program is right for them and their customers

Will it appeal to our customers?

What’s the psychology behind the right reward structure?

What are the business rules?

How do we know we’ve got the economics right?

What’s the right strategy?

They’re real questions and there’s a lot riding on producing the right answers. Our recommendations consider the spectrum of issues surrounding loyalty programs: from the cultural to the operational.

Whether you’re hesitant about transitioning from or changing the structure of an existing program, or out and out bewildered by the array of possible program configurations, Visible Results has the knowledge, experience, and disciplines to provide you with a clear vision and a relevant, executable loyalty strategy tailored to your business.