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GraphiCard™ Terminal

The Graphicard™ platform relies on the smart, counter-top Graphicard™ terminal.

The terminal is placed next to POS and requires only a power source and a non-dedicated telephone line to operate.

At enrollment, a Graphicard™ is ‘swiped’ (inserted) in the terminal and encoded with the customer’s profile. The terminal operator (typically the cashier) follows program enrolment prompts as they appear on the in-built terminal screen, and enters information via the integrated alpha-numeric keypad.

The terminal technology erases & re-write updated loyalty program information to the face of the card

Every time a Graphicard™ linked to the businesses program is ‘swiped’ (inserted) in the terminal, transaction information is captured. The face of the card is erased and re-written with updated loyalty program information. For example:

• Points earned this transaction.
• Points balance.
• Points to next reward.

The face of the card may also be revised with new gaming information, offers, promotions, cross-shopping incentives, or advertising.

The Graphicard™ terminal features an integrated thermal printer that dispenses coupons & vouchers at point-of-sale

The high-quality imaging on the vouchers may be contextually relevant to and synchronized to issue with on-card messages for awards, rewards, offers and prizes. Bar-coding facilitates redemption tracking.

The terminal software can be programmed to trigger the generation of a voucher prompting cardholders for additional demographic information, change of address or other messaging. The terminal may also be used to execute surveys – another valuable technique that enriches the customer database.

Every terminal in a company’s store network polls nightly & downloads data to a central database

Transaction data collected by the terminal throughout the day is transferred nightly via the terminal modem to our Data Centre where it is processed before updating the customer database.

Upon completing the upload of data, the terminal can receive updated marketing program changes according to pre-defined promotional periods or tactically in response to competitor activity.

The Graphicard™ terminal can operate independently of, or be interfaced with, the point-of-sales system (POS) to link product level transaction data with loyalty activity data.