Loyalty Solutions  > Services > Graphicard™

Graphicard™

Changing the face of loyalty marketing

Graphicard™ is a patented Visible Results technology and forms part of an innovative and unique loyalty platform.

Graphicard™ utilizes a cutting-edge thermochromic process that enables information and images to be ‘printed’ on the face of the customer membership card.

What makes Graphicard™ unique is that the card face is re-writeable – that is, it can be updated with a new message, ‘real time’ loyalty points balance, a promotional message/customer reminder, and/or instant winner games each time the card is used. It may also be used as media space for partner, supplier, or third party advertising.

Specific Graphicard™ programs are designed to target each client's customer base, and the changing look of the card gives it unparalleled consumer appeal. The design of the physical card is directed by the client to synchronize with the unique positioning of your brand(s).

A smart terminal that removes costly operational overheads

The super-slim Graphicard™ is swiped through a freestanding counter-top unit at the point-of-sale as a purchase transaction is completed.

The magnetic stripe on the back of the card allows sales, program activity, and related marketing information to be stored to the back of the card. When the card is presented at the point of transaction, program rules executed via the terminal can trigger specific marketing outcomes. The card, in effect, is a self-contained database containing real time information.

Consequently, the Graphicard™ may be used at any terminal throughout a retail network without extensive network communication expense and can operate in stand-alone mode or as part of a POS-interfaced solution. Check out the difference that a card makes for a detailed list of benefits.

Visible Results' smart point-of-sale terminal features an integrated thermal printer that instantly prints customized vouchers and other special incentives. The use of "print-on-the-spot" reward vouchers and targeted incentives eliminates the need for a fulfillment house; yielding a uniquely cost-effective system for retailers.

The unit's plug-and-play connectivity renders it extremely affordable to operate. Retailers need only connect the terminal to a power source and a non-dedicated telephone line.

An application infrastructure that removes the cost of data capture & management

Point-of-sale information collected during transactions involving program members is downloaded nightly to the Visible Results Data Centre, which maintains customer databases, and issues reports customized specifically for each client.

Our clients don't need specialist IT staff to maintain backend infrastructure and mine data as access is provided via Connect™ online – enabling them to query, plan, report, and analyze program data that may subsequently be used to target marketing efforts to specific customers.

Feed other elements of your business with data

Insights obtained from your Graphicard loyalty program can be used for:

Product assortment	New site research
Store management	Entering new markets
Marketing spending	Customer service (stock avails)
Pricing strategy

Read how Graphicard may be leveraged across different business and marketing applications and the utility of the platform can be extended to run multiple programs on the one terminal infrastructure.