Deliver promotions & loyalty awards at the point of transaction |
| Can include multiple awards within a promotion – magnetic strip on card stores cardholder enrolment particulars and records activity data; on-the-fly recognition of customer profile and status, and intelligent matching of messaging, awards and rewards.
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| Can offer instant prizes at POS – concurrent reward structures allow for surprise-and-delight, status, and threshold rewards; issued at point of sale for instant gratification.
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| Ability to redeem awards/rewards at POS – on-card messages linked to bar-coded vouchers automatically print at time of transaction; terminal manages points redemption from card.
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| Can deliver targeted awards – terminal reads profile and activity embedded to magnetic strip on card; determines and prints appropriate award/reward in real time.
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| Allows flexible promotion periods – via innovative proprietary terminal software linked to Web-based CRM engine, established marketing parameters are used to shape promotions and control distribution.
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| Can operate a full range of marketing activities – on-card and terminal vouchers supported by activity-triggered and segmentation based direct marketing communications (email, SMS, MMS, direct mail, phone).
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| Can respond urgently to competitive offers – terminals communicate daily with CRM engine and download updated programming from the central database – in either real-time or batch mode.
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| Ability to promote/incent cross-shopping opportunities (departments, stores, brands, partners) – messages printed on face of card; in conjunction with terminal vouchers.
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| Increase level of personalized service – interactive, engaging nature of card allows front-line staff to have direct service-oriented dialog with customers not usually had (opportunity to reinforce relationship and brand experience; cross-sell / up-sell).
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| Promotions and programs can be customized for different stores, brands or multi-brand companies – multi-site clients enjoy differentiated campaigns linked to geography (national, state or centre) facilitating truly localized marketing.
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| A valuable incremental revenue stream – a portable ‘pocket-sized’ billboard able to communicate specific messages to your segmented membership.
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Reduced fulfilment costs
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| No delivery of card required – quick enrolment and immediate issuance of tailored loyalty card in-store; rewarding customers immediately from the first transaction – instant engagement and involvement with program. The card life is at least 500 visits.
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| No monthly or periodic point statements required – up-to-date points information is updated and displayed on the face of the card.
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| Awards are distributed at low cost – can print award vouchers; the Graphicard terminal features an integrated printer that prints contextually relevant vouchers on demand, randomly or according to programmed marketing promotion rules.
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| New promotions/offers are communicated via the technology – via messages imaged on the card face and vouchers printed and issued in-store and in-person.
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Additional revenue opportunities
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| Unique supplier advertising and promotion medium component allows you to ‘trade’ or sell on-card media space for prizes, advertising revenue or supplier margin/terms. Messaging can be time based, targeted to specific customer profiles.
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| Multiple applications – a single loyalty terminal can operate multiple programs or applications concurrently; for example, loyalty, gift card, stored value card, employee incentive program, ticketing.
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Minimal technical infrastructure requirements
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| Can use program even if POS is inoperable – terminal able to operate in standalone mode or interfaced with point-of-sale (POS).
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| No additional site infrastructure required – rapid deployment; platform requires only power outlet and non-dedicated phone line.
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A point of difference
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| The rewritable card face delivers unparalleled engagement and differentiates your business – our loyalty systems are patent protected. No other loyalty card engages like Graphicard.
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| Card technology promotes loyalty – the “Points to next reward” message on the face of the card motivates visit frequency.
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| Valuable wallet real estate – being ultra-slim and robust, it earns a permanent place in the customer’s wallet improving program compliance, enriching program data, therefore providing more conclusive view of customer behavior.
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| An instantly engaging program that consolidates spend – provides a compelling reason for customers to select your brand over your competitors, every time they shop!
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| Provides instant gratification – customers see that they have, if applicable, earned their points and if they have won a prize while in your business.
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Reduced customer support costs
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| The card is a portable points statement – no mailing of statements or large call centre commitment is required.
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| Promotion updates – communicated by on-card messaging and printed on-the-fly voucher receipts.
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| Reward redemption – via bar-coded voucher receipts.
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| Replacement cards – replacement cards can be issued from any terminal on your retail network via the terminal. Card life to 500 transactions. |
