Recent Press Releases - Article

Visible Results™ provide Singapore Press Holdings a rewards program for devoted bloggers

Singapore, September 4th, 2007

STOMP (www.stomp.com.sg) is Singapore Press Holding’s incredibly popular online community aimed at mobile and internet addicted generations X and Y. An extremely innovative web space, STOMP(Straits Times Online Mobile Print) is many things: a portal, a blog space, a social network that publishes news and reviews, and a bulletin board that announces community events. Since STOMP’s launch in June 2006, it has quickly become the fastest growing website in South-east Asia with over 8 million page views per month - more traffic than some of the websites of major US newspapers.

STOMP delivers content which is interactive and which will help develop new communities of Singaporeans bonded together by shared interests. Access to the website is completely free although normal telco charges apply to users for SMS and MMS contributions to "75557".

Jennifer Lewis, editor of STOMP, who was in Melbourne last week to speak at the X/MEDIA/Lab conference, said Singapore’s younger readers are attracted by the consumer generated content and lack of censorship. Ms Lewis commented that Singapore Press took an early decision to publish all images received online, no matter what. The result is STOMP’s most popular element, Singapore Seen, where thousands of photos are uploaded everyday.

STOMP encourages contributors to participate in forums both on the Web and via mobile phone messaging. Every day thousands of people upload photos and videos ranging from the latest celebrity sightings to illegally parked cars and people who eat on public transport. The site also helps to expose socially unacceptable behaviour such as Subway gropers. Light and amusing sightings like misspellt signs and waterspout sightings are also popular contributions.

The most prized benefit for those in the Club STOMP community has been the coordination of STOMP member functions around Singapore. Members can meet their online buddies face-to-face at exclusive STOMP events.  Singles nights are proving incredibly popular and are held at such hip places like The Balcony in prestigious Orchard Road.

To celebrate the site’s success and first birthday, Singapore Press Holdings launched Club STOMP to reward their fellowship of faithful bloggers. Club STOMP is a new and exclusive community created for STOMPers to interact in the virtual world as well as face-to-face. By sourcing member benefits from firms in Singapore wishing to tap into STOMP’s attractive demographics, Visible Results has helped SPH to quickly create a club of loyal bloggers that has taken STOMP to even greater levels of popularity.

Every Club STOMP member receives their own personalized Club STOMP card which entitles the cardholder to discounts on products and services, promotions and special events. Visible Results Singapore was selected by Singapore Press Holdings to fulfil Membership cards and affiliate partners to the program. In short order, Visible Results secured 41 organisations, obtaining a first class mix of fashion stores, cafes, bars, theatres, spas, hairdressers, ice-cream parlours, homeware stores, and even a dance studio to contribute discounts and other exclusive member benefits.

Visible Results also undertakes all the operational processes of data entry, letter shop, and card production and printing, in addition to ensuring that discounts and privileges are constantly updated on the popular website.

“Visible Results has been very helpful in our drive to connect with our STOMPers. The main purpose of Club STOMP is to reward our users with different privileges,” says Serene Siew, Singapore Press Holdings

With the success of the Club STOMP program, Visible Results Singapore has proved its capabilities in the partnership management space and subsequently promotional partners are lining up to partake in this latest venture with Visible Results.

Current partners to the program are diverse, from specialist boutiques to large retailers, such as Toni & Guy Hairdressing and Cathay Cineplex. The partners all received substantial media coverage and this in turn has fuelled further interest from other partners wishing to join the program.

About Visible Results

Visible Results is a leading global developer of unique loyalty marketing programs that provide innovative relationship marketing solutions for retailers and other consumer-facing branded businesses. Visible Results’ supports a broad spectrum of clients across the specialty retail, mass merchandising and shopping centre sector in Australia, New Zealand, USA, UK, Europe, Asia and the Middle East.

Visible Results are the global provider of the unique Graphicard™ solution.