Recent Press Releases - Article

VISIBLE RESULTS ENTERS COLOMBIA MARKET WITH OPENING OF NEW BOOMERANG CONSULTING OFFICE IN BOGOTÁ

BOGOTÁ, August 31 2006. Boomerang Consulting, begins operations in Latin America today opening a branch office in Bogotá, covering the entire Colombian territory.

Boomerang Consulting Colombia is the joint venture between Boomerang Consulting SL in Spain with a local Bogotá marketing services agency. Visible Results will be among the key products offered in the company's portfolio.

The vast experience of the local team, lead by Ana Maria Arboleda, Nicolás Rincón and Alejandro Arboleda, together with the strength of the service and product offer, is opening exciting opportunities for developing the Visible Results business in Latin America.

Boomerang Consulting Founder Ana Maria Arboleda believes the future is bright in Bogotá. "Many companies have developed and implemented CRM programs; however, we believe that the uniqueness of Visible Results' solution will strongly impact the market."

"The great dynamism of the Colombian retail market, receiving new brands, new malls being built, and important growth of the franchise business sector, added to the trend of heavy investments in technology has created the perfect arena for presenting the Visible Results platform."

"After one month of pre-launch commercial activity, we have received very exciting feedback from important local customers in various industries."

About Boomerang

Boomerang Consulting SL is a marketing services company headquartered in Madrid, Spain. Boomerang is a value-added reseller (VAR) of Visible Results' GraphicardT loyalty marketing platform.

Contact: Ana Maria Arboleda O., Boomerang Consulting SL.

+34 916309721 or am.arboleda@boomerangconsulting.es