Recent Press Releases - Article

VISIBLE RESULTS SOLUTION, "AUSTRALIAN RETAIL'S MOST INNOVATIVE AND DYNAMIC CUSTOMER LOYALTY PROGRAM" SAYS BRAZIN LIMITED CEO

FOR IMMEDIATE RELEASE VISIBLE RESULTS SOLUTION, "AUSTRALIAN RETAIL'S MOST INNOVATIVE AND DYNAMIC CUSTOMER LOYALTY PROGRAM" SAYS BRAZIN LIMITED CEO SYDNEY, Oct 17, 2005.

This month, Brazin Limited - one of Australia's largest multi-brand specialty retailers - delivered its Annual Report to stockholders with the core message that 2005 had been a year of record expansion. Brazin added 224 new stores including 60 Virgin stores in Myer [department stores] in 60 days; one of the most aggressive expansions in Australian retail in any one year.

In his CEO & Managing Director's Report, Mr Greg Milne celebrated the rollout and early success of the organisation's Pulse Reward retail loyalty program, positioning it as cornerstone to Brazin's diversification strategy. "We have also launched, after a successful pilot test last year, what we believe to be Australian retail's most innovative and dynamic customer loyalty program, Pulse.

This unique program designed to link consumers across all of the Brazin brands has met with resounding consumer acceptance. With 500,000 customers joining the program since its full launch in February this year, we are on track to securing over 1 million customers enrolled in the Pulse program in the first year.

Pulse offers many unique benefits to customers and we anticipate it will increase Average Transaction Value per customer." Developed in conjunction with global loyalty solutions provider, Visible Results, Pulse Rewards utilises the Visible Results Graphicard™ loyalty platform to create one of the most rewarding consumer loyalty programs in Australia. Members join the program in-store and receive their Pulse Reward card on the spot. Points earned on their first transaction are instantly updated and displayed on the face of the card.

"Shoppers simply love it.", says Mark Pullen, General Manager of Visible Results Australia. "If it was just about points, Pulse would be no different to any of the loyalty programs already in the market. But Pulse is far more. Every time a member shops and presents their Pulse card they have the chance to win instant prizes, as well as receive offers relevant to their profile or transaction.all in-store at the point of purchase. The card is unique and the rewards are fantastic - the consumer proposition is compelling"

Pulse members earn one point for every dollar they spend while shopping with their Pulse card at any one of the 700+ participating Brazin stores. Every time they use their card, they're entered into the monthly major prize draw which has featured such prizes as a trip for two to L.A. to see U2 in concert. And because the Graphicard™ Pulse card is ultra-thin, it's convenient for members to keep it in their wallet and always have handy.

About Brazin

Founded in Victoria in 1980, Brazin Limited is a publicly listed company and operates some 700 retail stores Australia wide. Its brands include Sanity Music, Virgin Entertainment, HMV, BNT (Formally Bras n Things), Aztec Rose, dusk, Diva, and Ezydvd.

About Visible Results

Established in 1997, Visible Results is a loyalty marketing and programs developer that provides innovative relationship marketing solutions for retailers and other consumer-facing branded businesses. Visible Results offers a full scope of services and technology applications for managing cards, POS integration, and back-end operational processes. These services are designed to provide merchants with meaningful and actionable consumer insights to better understand - and therefore better service - their customers; to cultivate loyalty; and to bolster the bottom line.

Visible Results currently serves a broad spectrum of clients across the specialty retail, mass merchandising and shopping centre sector, as well as service stations and related convenience stores, restaurants and service industries. Services are executed directly through our own offices in the USA, UK, Singapore, Australia and New Zealand, and through a network of authorised representatives in a further ten countries, running programmes in five languages.

Contact: Mark Pullen, General Manager, Visible Results Australia Pty Ltd

+61-2-8332-6868 or mpullen@visible-results.com.au