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AUSTRALIA RELEASE: VISIBLE RESULTS WINS GOLD AT 2004 ADMA AWARDS IN SYDNEY, AUSTRALIA

Dymocks Booklover Program - Judged Best CRM Loyalty Program Dymocks & Visible Results won ADMA Gold for their innovative Dymocks 'Booklover' loyalty program at the Australian Direct Marketing Awards held in Sydney last Thursday.

The award was the first ever Gold issued in the CRM/Loyalty category.

The ADMA (Australian Direct Marketing Association) awards, held annually, are Australia's premier recognition of achievement within the bourgeoning direct marketing field. This year's event, held at Luna Park on Sydney Harbour, was attended by over 800 representatives of the advertising and marketing community.

The Booklover Program, launched in July 2001, forms an integral part of Dymocks' marketing strategy and has been a key factor in Dymocks' strong market share gains in the face of international brand incursions and aggressive local competition.

Julie Hutton, Loyalty Manager at Dymocks, who nominated the program for the award said "Booklover is a fantastic consumer program for our business, allowing Dymocks to identify, profile and communicate with its best customers, relevantly. The unique re-writable Graphicard™ technology and end-to-end solution provided by Visible Results allows us to do this particularly effectively."

Mark Pullen, the General Manager of Visible Results, was delighted with the industry recognition. "Booklover has been an extremely successful program for Dymocks, and we are thrilled to receive this award. We are particularly proud of the positive results that it has delivered to Dymocks and its Franchise Owners."

Commenting on the awards, Visible Results founder and President Michael Whittaker stated "Dymocks were our foundation customer in Australia so we are extremely proud that the Booklover program achieved this honour - one of only 5 Gold ADMA awards across around 60 categories - against strong competition. With the program entering its 4th year, the award demonstrates how a well implemented program has longevity and relevance in the competitive specialty retail market."

About Dymocks

Dymocks Booksellers are a 98 store franchised group with store located in Australia, New Zealand, Hong Kong, and Asia. Dymocks has an impeccable and longstanding pedigree as a bookseller to the Australian people. Commencing as a single store in Sydney in 1879, Dymocks transformed its business during the 1980’s to become one of the most successful franchise models in the country.

About Visible Results

Visible Results Limited Visible Results is a leading developer of unique loyalty marketing programs that provide innovative relationship marketing solutions for retailers and other consumer-facing branded businesses. Visible Results' global organisation supports a broad spectrum of clients across the specialty retail, mass merchandising and shopping centre sector in Australia, New Zealand, USA, UK, Asia and the Middle East. Visible Results are the global provider of the unique Graphicard™ solution.

Contact: Mark Pullen, General Manager, Visible Results Australia Pty Ltd

+61-2-8332-6868 or mpullen@visible-results.com.au

www.visibleresults.com