Recent Press Releases - Article

FASHION FAST FORWARD - VISIBLE RESULTS PIONEER CLIENT IN MALASYSIA.

Visible Results, a global leader in providing innovative loyalty and customer relationship management (CRM) programmes and solutions, is proud to announce the launch of its first programme in Malaysia on 11 March 2003 and add DNP Clothing Sdn Bhd to its illustrious list of clientele, which include top retailers like McDonald's, Caltex, Blockbuster, Dymocks and Guardian.

The Fashion Fast Forward loyalty programme for customers of Top Shop, Top Man, Miss Selfridge and Dorothy Perkins, fashion brands brought in by DNP Clothing Sdn Bhd, is Visible Results' breakthrough into the Malaysian market. The main platform for the Fashion Fast Forward programme is the core Visible Results product, the GraphiCardT. Take smart technology, mix in a little fun, a lot of flexibility and you have it: a thermal read/write card that has the unique feature of changing the message on the silver area with every transaction. It can update points earned; provide "instant winner" prizes, promote special offers, provide media space for you to use to obtain extra revenue or trade for rewards - or show almost anything else that a creative mind can imagine.

As well as the unique GraphiCardT loyalty card technology, the whole range of Visible Results' CRM applications can also be made available to the Fashion Fast Forward programme. These include 24 by 7 access of the customer database, call centre management systems, email broadcast capabilities, campaign development and management software, retail specific customer segmentation models and behaviour prediction models. Each application is available as an ASP or hosted service, and DNP Clothing Sdn Bhd just like any other client in the world can interact with the applications in their own language via a secure web interface.

Visible Results is confident that the GraphiCard and its associated user friendly back-end support CRM applications will give the Fashion Fast Forward loyalty programme the edge over the rest of the market who operate traditional magnetic strip or smart card programmes. The incredible interactivity of the system and its ability to provide instant information and gratification to its members will definitely confirm the Fashion Fast Forward fashion brands as not only leaders and trendsetters in the fashion world but now also as pacesetters in the loyalty programme realm.

Visible Results is committed to making the Fashion Fast Forward loyalty programme a resounding success. It looks forward to a long and fruitful partnership with DNP Clothing Sdn Bhd and believes that the success of this first programme will serve as a springboard to develop more Visible Results' programmes in Malaysia in the coming year.

About Visible Results

Headquartered in Auckland, New Zealand the Visible Results Group of Companies has, since its inception in 1997, emerged as one of the world's leading providers of loyalty and customer relationship management programmes and solutions, serving a growing client base across the general retail industry including F&B, Petroleum, Convenience Stores, Supermarkets, Bookstores, Shopping Malls, Fashion etc. The company currently operates programmes in 15 countries and 5 languages globally, including the USA, Australia, New Zealand, Singapore, Japan, Spain, Colombia, China and Hong Kong.