Recent Press Releases - Article

USA RELEASE: CORNER PANTRY SELECTS VISIBLE RESULTS FOR NEW LOYALTY PROGRAM - 29 July 2002

Program to launch in 30 Corner Pantry stores in September, 2002 KANSAS CITY, KS (7/29/02)-Visible Results USA, Inc today announced that its unique GraphiCardT loyalty card technology and CRM system has been selected by Corner Pantry for implementation this September throughout the 30-unit chain's network in South Carolina. David Tucker, President/Owner of Corner Pantry, said that he had been investigating the introduction of a loyalty program for over six months. "Our main goal is differentiation" he explained. "We will be the first oil marketer in our area to implement a major loyalty initiative that is not discount-based - something that's difficult for our competition to match. The strength in this type of initiative is that we'll be building a strong, committed customer base, this will also protect us against future competitors entering the market." Mr. Tucker indicated that Corner Pantry chose Visible Results' GraphiCardT platform for a number of reasons, among them the unique appeal of the card medium and the flexibility to tailor the program to individual stores. "The ability for us to really understand and communicate to our customers as individuals was another a big factor in our decision," he noted. "Visible Results allows us to do this easily. The support Visible Results provides has also been terrific - they've made it very easy for us to get this underway with no additional resource or infrastructure requirements." Corner Pantry joins a roster of clients whose diversity underscores the applicability of Visible Results' offerings to multiple markets within the retail and hospitality segments. In the USA, that roster includes McDonalds of Hawaii, Tesoro Gas Stations, Haddad Restaurant Group, Hoss's Steak and Sea House, and numerous malls and specialty retail stores. About Visible Results Headquartered in Auckland, New Zealand the Visible Results Group of Companies has, since its inception in 1997, emerged as one of the world's leading customer relationship firms, serving a growing client base across convenience, fast food, fuels and the general retail industry. The company currently operates programs in eight countries globally, including the USA, Australia, New Zealand, Singapore, Japan, Spain, Columbia and China. About Corner Pantry Founded in 1984, Tucker Oil Company is a progressive and integrated oil marketer headquartered in Columbia, SC. Corner Pantry, under the Tucker Oil umbrella, currently operates 30 convenience stores and Tucker Oil supplies and transports gasoline to over 25 dealer locations throughout the state. In addition, Tucker Oil operates a bulk oil facility in Orangeburg, which markets and distributes specialty oils and greases. The company is a branded marketer, supplying Shell, ExxonMobil, and BP/Amoco along with their private brand. ### Press Contacts: At Visible Results USA, Brandi Dixon, Vice President, (913) 851-9400, e-mail: bdixon@visibleresults.com; At Visible Results Group of Companies, Michael Whittaker, President and CEO, (800) 273-5793, e-mail: Mwhittaker@tag.co.nz; At Corner Pantry, David Tucker, President/Owner, (803) 254-4806 ext 112; At Parness & Associates Public Relations, Bill Parness or Lisa Kreda, (732) 290-0121, e-mail: parnespr@optonline.net.