Recent Press Releases - Article

USA RELEASE: MILLER'S NEIGHBORHOOD MARKET CHOOSES VISIBLE RESULTS - 5 SEPTEMBER 2001

From: Parness & Associates, Aberdeen, NJ Patented technology expected to build brand recognition NEW YORK--(9/5/01)--Visible Results USA Inc. today announced that its revolutionary GraphiCard T loyalty card technology and Customer Relationship Management (CRM) system will serve as the backbone of Miller's Rewards, a new loyalty program being launched by Miller's Neighborhood Market. The Norfolk, VA-based convenience store subsidiary of Miller Oil will kick-off a four-week pilot test and fine-tuning of the system by mid-September, with a rollout to all 58 of the convenience store chain's corporate-owned stores in Virginia to follow. Miller Oil will utilize the program for convenience store and gasoline purchases. With the patented technology, users' cards are inserted into a smart point-of-sale terminal during each sales transaction. A cutting-edge thermo-chromic process enables the front of the card to display points accrued through the most recent purchase, along with other personalized data designed to pique consumers' interest. Such data--which is customized for each client--can include highly targeted offers, details of special promotions and sales, advertising messages, particulars of instant-win games and more. The terminal instantly prints out customized coupons and similar incentives as transactions are completed. A re-writeable magnetic stripe incorporated into the back of the card stores specific data about transactions as they occur. It also allows the back of the card to be re-written every time it is presented, turning it into a self-contained database that eliminates extensive, costly systems integration while encouraging repeated use and fostering customer loyalty. Support for GraphicCard T technology is provided via Visible Results' sophisticated CRM infrastructure. Point-of-sale information collected during transactions involving program members is downloaded to a Visible Results Data Center, which maintains customer databases and issues customized reports specifically for each client. Thus, clients need not employ large IT staffs in their own back offices and can efficiently target marketing offers to individual customers and generate reports needed to operate, fine-tune and constantly update the program. Gus Miller, CEO of Miller Oil, believes the system's uniqueness will prove instrumental to the success of Miller's Rewards. "We had previously sought to develop a loyalty program in-house, but were not able to find an effective system simple enough to work in a convenience store," he said. "However, Visible Results' proven program will allow us to set our loyalty offering apart from the pack and to build a strong brand image. Additionally, Visible Results' CRM support and the ability to complete installation rapidly without IT integration will give us great speed-to-market." "Although we have just begun to market GraphiCard T in the continental United States, response to the system has already been phenomenal," noted Gerald Lewis, Chairman of Visible Results USA. "We are delighted to have Miller's Neighborhood Market among our clients and look forward to seeing the company achieve its goals through our technology and support." Lewis added that GraphiCard T is appropriate not only for the convenience store and petroleum sector, but also for all types of retail concerns as well as for restaurants aiming to cultivate repeat business among customers. About Visible Results Visible Results USA, Inc. is a subsidiary of the Auckland, New Zealand-based Visible Results Group of Companies. Since its inception in 1997, the parent company has emerged as one of the world's leading customer relationship firms, serving a growing client base across convenience, fast food, fuels and the general retail industry. The company established Visible Results USA and a base in the US through the February 2001 acquisition of Graphicard Systems International (GSI), Overland Park, KS. The purchase included the worldwide intellectual property patents to the unique technology that underlies all Visible Results GraphiCard T programs. Visible Results USA established a marketing office in New York City in May 2001, following the addition of Mr. Lewis to its team. For further information, visit the company's website at: www.visibleresults.com., or contact Visible Results USA, 230 Park Avenue, Suite 630, New York, NY 10169. Telephone is (212) 681-9159. Press Contacts: At Visible Results USA, Gerald Lewis, Chairman, (212) 681-9159; e-mail: glewis@visibleresults.com; at Visible Results Group of Companies, Michael Whittaker, President and CEO, (913) 851-9400, e-mail: Mwhittaker@tag.co.nz; at Parness & Associates Public Relations, Bill Parness or Lisa Kreda, (732) 290-0121