BNT Facebook Launch Exceeds All Expectations

October 2010: Visible Results’ Facebook initiative with Bras N Things is achieving an unprecedented level of consumer engagement with a current membership, after only 10 weeks, in excess of 42,000 members.

'We are thrilled by the results to date; having achieved over 1,000 likes in the first 24 hours, and 9,000 in the first week, it was clear that this initiative was resonating with our customers' said Richard Wood, Business Development Manager of BNT.

Originally designed to drive rapid acquisition with the BNT Next Model competition, the pace of growth is arguably the fastest growing fan base of any retail brand in Australia. Cleverly linked back into the overall marketing and communications strategy, the page not only drives acquisition and engagement but also provides a community where Bras N Things fans meet, befriend and discuss related issues.

Weekly status updates, competitions and regular posts from BNT ensure that the high levels of engagement are maintained and a number of key initiatives to build on this success are in development.

 

About Visible Results

Visible Results is a global loyalty marketing organisation that specialises in tailoring turnkey loyalty programs that help retailers find, keep and profit from their best customers. Visible Results offers end-to-end loyalty program applications at the point-of-sale (POS). The flagship product is the Graphicard™ - an innovative and unique platform that integrates a re-writable, read-write ‘smart’ card.  Offices located in Australia, New Zealand, Singapore, USA, and the UK. www.visibleresults.com

Contact:

Mark Kelly, Country Manager, Visible Results Australia

mkelly@visibleresults.com   T: +61 (2) 8332-6868