McGee’s - for those who really love meat!

December 2008: McGee’s Butchers, Ireland’s finest butchery establishment, has recently launched its new 'love meat' loyalty programme for its customers using Visible Results Graphicard. The programme is designed for McGee’s customers who share a passion for healthy eating.

The loyalty scheme is the first of its kind in Ireland and offers members a generous 5% cashback off every purchase. Loyalty card holders will also have the opportunity to win instant prizes every time they shop as well as receive access to award-winning recipes, practical cooking advice, and great offers throughout the year.

Joe McGee, owner of McGee’s Butchers, said "We are dedicated to offering our customers superior products and excellent customer service. Despite the economic downturn we wanted to give something back to our customers and make their shopping experience at McGee’s even more enjoyable. Our 'love meat' programme, developed with Visible Results, enables us to do that in a manner which has really resonated with our customers"

In a major new development, McGee's is now in partnership with British supermarket chain, Asda. Asda, a subsidiary of the Wal-Mart, the world’s largest retailer, is the second largest chain in the UK after Tesco. McGee’s has taken over responsibility for the butchery counter in selected Asda sites across Ireland.

 

About Visible Results

Visible Results is a global loyalty marketing organisation that specialises in tailoring turnkey loyalty programs that help retailers find, keep and profit from their best customers. Visible Results offers end-to-end loyalty program applications at the point-of-sale (POS). The flagship product is the Graphicard™ - an innovative and unique platform that integrates a re-writable, read-write ‘smart’ card.  Offices located in Australia, New Zealand, Singapore, USA, and the UK. www.visibleresults.com

Contact:

Grant Johnstone, General Manager, Visible Results UK

Grant.Johnstone@VisibleResults.info   T: +44 20 7937 5123