Visible Results News - Article

AMERISTOP OFFERS PROMOTION CARD TO CUSTOMERS, April 14 2006 - Cincinnati Business Courier

Friday, April 14, 2006

AmeriStop, which operates convenience store/gas stations, has finished rolling out a customer loyalty program that includes a point-of-sale promotion card, according to the Cincinnati Business Courier.

The card, which uses technology developed by New Zealand-based Visible Results, allows the company to tailor marketing to specific customer segments, Tony Parnigoni, Chief Operating Officer, said, according to the April 13 Courier.

Customers can earn points to save on gas purchases, as well as chances to win sweepstakes prizes.

The card is inserted into a terminal during a sales transaction, with information about the sale recorded in a database which also keeps track of points earned.

AmeriStop, headquartered in West Chester, Ohio, operates 140 stores, express stores and drive-through outlets in Ohio, Kentucky, Indiana and Virginia, including about 85 in the Tri-State.

Source: Cincinnati Business Courier