Visible Results News - Article

BUDWEISER LAUNCHES A VISIBLE RESULTS CARD IN GUAM - 18 May 2004 - Card Flash, www.cardweb.com

Budweiser has announced the launch of the Bud Fresh Rewards Card, a new loyalty program that offers adult consumers in Guam prizes all year long. With the patented technology from Overland Park, Kan.-based Visible Results USA, program members' cards are inserted into a smart point-of-sale terminal during each sales transaction. A cutting-edge thermal process enables the front of the card to display points earned by the customer along with other personalized messages such as targeted offers, details of special promotions and sales, advertising messages, particulars of instant win games, and more. Each time the card is inserted into the terminal, a new message, with updated points and offers appears, making this card truly a re-writeable technology. Consumers 18 and older will earn one point for each beer they buy in the Bud family Budweiser, Bud Light or Bud Ice. Cardholders may win dozens of different prizes instantly, and can accumulate points for other rewards, which range from a can coolie to a BBQ grill and a fully-loaded Mazda 3s Sport Wagon. Bud purchasers can accrue points or win instant prizes at any of the more than 150 bars, restaurants, and stores on the island that are participating in the Bud Fresh Rewards program. "We believe the Bud Fresh Rewards Card will change the face of sweepstakes and promotions on Guam," said J. Lee Babb, Asia Pacific Region sales and marketing manager for Anheuser-Busch Asia, Inc. "The excitement around this card will only continue to grow." "The Bud Fresh Rewards Card is one of the most dynamic and diverse loyalty programs in the island's retail history," added Tom Shimizu, general manager of Ambros, Inc., distributor of Budweiser products throughout Micronesia. "There is really nothing else like it on Guam. Our loyal Bud fans can literally win every day of the year by compiling points from their purchases and redeeming them for prizes of their choice. Or they can win instantly. It really pays to have a Bud Fresh Rewards Card in your wallet or purse."