Visible Results News - Article

CORNER PANTRY GETS RESULTS - 29 July 2002 - CSP Daily News, www.cspnet.com USA

Loyalty program to launch in 30 stores COLUMBIA, S.C. -- Corner Pantry has selected Visible Results USA Inc.'s GraphiCard loyalty card technology and CRM system for implementation throughout its convenience store network in South Carolina. "Our main goal is differentiation," said David Tucker, president and owner of Corner Pantry, who added that he had been investigating the introduction of a loyalty program for over 6 months. "We will be the first oil marketer in our area to implement a major loyalty initiative that is not discount based--something that's difficult for our competition to match. The strength in this type of initiative is that we'll be building a strong, committed customer base. This will also protect us against future competitors entering the market." Tucker said Corner Pantry chose Visible Results' GraphiCard platform because of the appeal of the card medium and the flexibility to tailor the program to individual stores. "The ability for us to really understand and communicate to our customers as individuals was another a big factor in our decision. The support Visible Results provides has.made it very easy for us to get this underway with no additional resource or infrastructure requirements." Corner Pantry joins a roster of U.S. clients including McDonalds of Hawaii, Tesoro, Haddad Restaurant Group, Hoss's Steak and Sea House, and various malls and specialty retail stores. Corner Pantry, a unit of Tucker Oil Co., currently operates 30 c-stores. Tucker Oil supplies and transports gasoline to more than 25 dealer locations throughout the state and operates a bulk oil facility in Orangeburg, which markets and distributes specialty oils and greases. The company is a branded marketer, supplying Shell, ExxonMobil and BP Amoco, along with its private brand. Auckland, New Zealand-based Visible Results Group of Cos. serves a growing client base across the convenience, fast food, fuels and the general retail industry. The company currently operates programs in eight countries, including the U.S., Australia, New Zealand, Singapore, Japan, Spain, Columbia and China.