Visible Results News - Article

CORNER PANTRY TO LAUNCH LOYALTY PROGRAM IN SEPTEMBER - July 30 2002 - Colloquy - www.colloquy.com

Corner Pantry, a 30-unit gasoline retailer located in South Carolina, announced that it would launch a thermographic loyalty card program this September. Music to our ears were the words of president/owner David Tucker, who said in a press release that "We will be the first oil marketer in our area to implement a major loyalty initiative that is not discount-based -- something that's difficult for our competition to match. The strength in this type of initiative is that we'll be building a strong, committed customer base; this will also protect us against future competitors entering the market." No word on the program structure yet, but the program's vendor, Auckland, New Zealand-based Visible Results, specializes in heat-stamp based card-technology that allows for instant rewards and point balances to be issued to a cardholder at the point of sale.