Visible Results News - Article

NEW LOYALTY PROGRAM TO HELP CORNER PANTRY WARD OFF COMPETITION - 29 July 2002 - Convenience Store Decisions *Insider*

Corner Pantry (Columbia, SC), a division of Tucker Oil Company, has selected a new loyalty program from Visible Results USA, Inc. for implementation throughout its network of 30 stores in South Carolina. David Tucker, president and owner of Corner Pantry, said he had been investigating the introduction of a loyalty program for more than six months. "Our main goal is differentiation," Tucker said. "We will be the first oil marketer in our area to implement a major loyalty initiative that is not discount-based --- something that's difficult for our competition to match. The strength in this type of initiative is that we'll be building a strong, committed customer base, this will also protect us against future competitors entering the market." In addition to operating its own stores, Tucker Oil supplies and transports ExxonMobil, Shell and BP Amoco fuels --- in addition to a private brand --- to more than 25 dealer locations in South Carolina.